At about 1620 Pacific time, the airplane struck a building and crashed into a parking lot. The airline transport pilot, a pilot-rated passenger and a non-rated passenger were killed; the airplane sustained substantial damage by impact forces. Visual conditions prevailed. The airplane was executing a go-around. Witnesses reported that the airplane was climbing upwind and made a left turn towards the south, followed by a hard right turn back to the west. A witness observed the airplane trailing black smoke. The airplane hit the roof of an office building with its right wing tip, and struck the side of the north facing wall before falling into a parking lot.