At 1830 Central time, the aircraft sustained substantial damage when in veered off the end of the runway, impacted a utility pole and nosed over while landing. The Private pilot and passenger were not injured. Visual conditions prevailed. The pilot reported the airplane touched down in the first third of the runway, but the end of the runway was coming at me very fast…so I applied a burst of power to initiate a go-around. I noted power lines off the end of the runway that would be an obstacle to a successful go-around. I was not yet airborne so I rejected the go-around and initiated heavy braking. The airplane went off the end of the runway and veered to the right, impacting a utility pole.